For over a century, Maison Cruzilles has been delighting taste buds with its fruit jellies and candied fruit, made according to traditional recipes.
Rooted in the heart of Clermont-Ferrand, this exceptional company is one of the last guardians of the traditional know-how of confectionery from Auvergne.
To celebrate this unique taste heritage and meet the expectations of an increasingly demanding clientele, NEOH Alsace took up the challenge of modernising the Cruzilles brand image through a new e-commerce site.
This project was an opportunity to :
- Highlighting traditional know-how: The site highlights the traditional manufacturing process, from the carefully selected fruit to the artisanal production of the products.
- Create an intuitive user experience: Navigation is fluid and pleasant, making it easy for customers to discover all the products on offer.
- Expand the product range: The site presents a wide range of products, from gift boxes to individual formats, including bulk products, meeting the needs of all food lovers.
- Optimising natural referencing (SEO): meticulous work has been carried out to make it easy for internet users to find Cruzilles products on search engines.
The result is an elegant, modern e-commerce site that reflects the authenticity and quality of Cruzilles products.
