At NEOH, we love it when our clients’ trust is renewed over the years.
Indeed, what could be more enjoyable than redesigning a website we created a few years ago? This allows us to measure the importance of the technological evolutions that we make available to our clients and to see the effects of our constant research and improvement work.
Pattysserie is a company that started in 2014 with the online sale of Alsatian specialities “in kit form”, to be made yourself. Quickly, the Bredalas, Manalas and other Kougelopf kits met a national success, which allowed Pattysserie to diversify in moulds, punches and other accessories. While online sales were their main marketing channel at the beginning – complemented by a seasonal presence at the Christmas Markets in the Alsace region – Pattysserie has evolved by opening two “physical” shops: one in Kaysersberg and another in Ribeauvillé. This product diversification and growth made it necessary to rethink the old site, which had become obsolete, both in terms of its offers and its presentation. Fortunately, the e-commerce system used (WooCommerce®) allowed us to export all the existing product sheets on the new interface while keeping the history of the customer accounts, precious elements when it comes to developing a site without having to start from scratch! The optimisations made are, of course, numerous compared to the previous generation, but the most impressive remains, as is often the case, what you can’t see, namely the back office management system, which has greatly improved in terms of ease of use.