When a domain name can also make a difference!
If you’ve ever tried to make an appointment with an ophthalmologist, you know how this profession is not short of patients… quite the contrary! 😉
The challenge of our client’s project, Dr Jérôme Harquel, was therefore not to gain notoriety, but to set up a practical tool for his patients.
As NEOH likes to combine the useful with the pleasant, we called on the world-renowned talent of photographer Stéphane Spach to magnify the shots of these ultra-contemporary premises, and developed a graphic charter based on a white and orange colour scheme, making it possible to humanise and give style to the medical aspect, while avoiding the pitfall of coldness.
The result is a site that is pleasant to navigate, directly linked to the Doctolib interface, in order to simplify the booking of appointments, while presenting in an educational way the different facets and sectors of intervention of Dr Harquel.
All that was missing was an exceptional domain name to crown it all: this was done, with ophtalmo.alsace, which not only reinforces the regional aspect, but above all brings incredible visibility to this practice, which is now present at two addresses: in Obernai for ophthalmology and in Barr for orthoptics.
